Samsung Opens Design Is an Act of Love Exhibition in Seoul
Samsung Electronics has officially opened its latest art collaboration exhibition in South Korea, showcasing human-centered design concepts through international partnerships.
Radwan AbdulhadiEditor and technology writer
Exhibition Opening at Seoul Design Week 2026
Samsung Electronics officially launched its new exhibition titled "Design is an Act of Love" on October 15 at the Dongdaemun Design Plaza (DDP) in Seoul. The public showcase forms part of <a href="https://news.samsung.com/global/tag/seoul-design-week-2026">Seoul Design Week 2026</a>, recognized as one of South Korea's premier design events. The exhibition is scheduled to run through October 25, giving visitors an opportunity to experience how technology and artistic concepts intersect within a public installation space.
The event builds upon previous appearances by the company at major international and regional design gatherings. Following its presence at Design Miami Seoul 2026 in September, the technology manufacturer continues to present its corporate vision to global audiences through curated creative partnerships.
Collaboration with Italian Artists and POLI.design
For this exhibition, Samsung partnered with the Italian design education institution POLI.design alongside 14 teams of emerging Italian artists. Together, they developed artworks specifically intended to celebrate human diversity and individual identity. Each piece draws direct inspiration from actual Samsung products, reflecting a broader company design philosophy centered around understanding and caring for people.
Visitors attending the exhibition can observe how familiar consumer electronics have been reinterpreted through creative artistic lenses. Products such as the Galaxy Z Fold8 and Music Studio 5 serve as foundational muses for the sculptures, installations, and visual works curated by the participating Italian artist teams.
Integration of Display Technology and Art
Every artwork featured within the venue is displayed utilizing advanced display hardware. The creative pieces are showcased on a <a href="https://news.samsung.com/global/tag/oled-s95h">OLED S95H</a> unit, which has been equipped with a custom-designed frame tailored specifically for the exhibition environment. This integration highlights the crossover between modern consumer electronics and traditional gallery aesthetics.
By mounting digital and visual artwork onto high-end display panels, the installation emphasizes how hardware engineering can seamlessly support artistic imagination without distracting from the core creative message conveyed by the artists.
Leadership Perspectives on Human-Centered Design
Commenting on the philosophy guiding the exhibition, Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics, offered insight into the corporate design mindset. "Design, at its core, is an 'act of love' — deeply understanding and caring for people," Porcini stated, reinforcing the messaging behind the <a href="https://news.samsung.com/global/tag/design-is-an-act-of-love">Design is an Act of Love</a> initiative.
Porcini further elaborated on the long-term creative objectives of the division, adding that the company intends to continuously pursue concepts that embrace individual diversity while delivering warm emotional value into the daily lives of consumers.
Future Outlook for Corporate Art Initiatives
The latest showcase in Seoul underscores a broader strategic effort by <a href="https://news.samsung.com/global/tag/samsung-design">Samsung Design</a> teams to merge technological innovation with expressive art forms. Moving forward, the organization plans to explore new creative boundaries by discovering novel methods to bridge artistic imagination and advanced technology.
As these collaborative exhibitions travel to prominent industry events, observers and design enthusiasts alike can anticipate further projects that redefine how technology interacts with human emotion and contemporary culture.
Sources
- Samsung Global Newsroom[Photo] Inside Samsung’s ‘Design Is an Act of Love’ Exhibition at Seoul Design Week 2026
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