Samsung Electronics Launches Global Samsung Week 2026
Samsung Electronics is marking its founding by rolling out its largest annual global promotion across 63 countries from October 12 to November 1.
Radwan AbdulhadiEditor and technology writer
Global Event Kicks Off in 63 Countries
Samsung Electronics has officially launched its global <a href="https://news.samsung.com/global/discover-new-ways-to-live-smarter-samsung-electronics-launches-samsung-week-2026-in-63-countries">Samsung Week 2026</a> promotion, marking the founding of the company. Running from October 12 to November 1 across 63 countries, the campaign represents Samsung's largest annual global promotion for customers around the world.
Now in its seventh year, the multi-week event is held under the guiding theme "Discover New Ways to Live Smarter." During <a href="https://news.samsung.com/global/tag/samsung-week">Samsung Week</a>, the technology giant is providing special purchase benefits on its official website while showcasing new experiences enabled by its latest artificial intelligence offerings.
Enhanced Online Offers and Rewards
For this year's installment, Samsung has enhanced its online offers and premium services. Customers can maximize their Samsung Rewards Points on Samsung.com throughout the event period. These points can be applied directly toward purchases of hardware devices and accessories, as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.
Additionally, based on devices registered to their individual Samsung Account, users can receive personalized product recommendations. For instance, Samsung.com may suggest Bespoke AI appliances that connect via SmartThings for an integrated home experience, or Galaxy Watch models designed to support health and fitness goals through Samsung Health. Customers also gain easy access to Samsung Care+, professional product care services, and trade-in options.
Exclusive Colors and Google AI Subscriptions
The latest mobile hardware is also being made available in exclusive colorways on Samsung.com. Shoppers can find the Galaxy Z Fold8 Ultra in Green Shadow, the Galaxy Z Fold8 in Pistachio, and the Galaxy Z Flip8 in Mint.
Furthermore, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series include a complimentary six-month subscription to Google AI Pro, adding further value for early adopters during the promotional window.
Smarter Experiences for Work, Wellness, and Home
Throughout the campaign, Samsung is emphasizing AI-powered innovations designed to streamline everyday life across productivity, wellness, cooking, and entertainment. The Galaxy Z Fold8 Ultra facilitates efficient work via Multi Window on a large screen and pairs seamlessly with a Smart Monitor to maintain focus on the go.
In the wellness space, the Galaxy Watch Ultra2 and Galaxy S26 Ultra combine to deliver detailed workout data and health insights, while the Galaxy Buds4 Pro provides a comfortable fit during exercise routines.
Kitchen, Entertainment, and Global Visibility
Kitchen routines are also targeted with smarter setups. The Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 work together to handle ingredient management, recipe recommendations, and automated cooking settings. Meanwhile, the Samsung Micro RGB TV and companion soundbars enhance viewing and gaming, and the Bespoke AI Laundry Combo simplifies laundry tasks from washing to drying.
To build awareness for <a href="https://news.samsung.com/global/tag/samsung-week-2026">Samsung Week 2026</a>, Samsung has deployed large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London. Regional variations may apply to event periods, eligible products, purchase benefits, and specific product availability.
Sources
- Samsung Global Newsroom“Discover New Ways to Live Smarter”: Samsung Electronics Launches Samsung Week 2026 in 63 Countries
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