Apple to Introduce 'Made for iPhone Duo' App Store Badge
Apple is introducing a new App Store badge to highlight applications and games optimized for the extra screen real estate of its new foldable device, the iPhone Duo.

Introduction to the 'Made for iPhone Duo' App Store Badge
Apple is rolling out a new badge in the App Store to indicate whether an application or game is specifically optimized for its new foldable device. The new “Made for iPhone Duo” badge will appear across apps and games that take full advantage of the device's extra screen real estate. Further details are available from The Verge in the original source material.
While Apple did not include an image of what the badge might look like in its initial announcement, the company highlighted several ways that major software applications will leverage the Duo's unique inner and outer display configurations.
How Streaming and Video Apps Utilize Dual Screens
Many popular software applications, including Netflix, Microsoft Word, and Zoom, are taking advantage of the Duo’s extra screen real estate. For example, Netflix will display shows and movies that take up the whole inner display, while also allowing users to watch its feed of short-term clips on the outside screen.
Meanwhile, Amazon’s Prime Video will let users watch shows and movies while the Duo is partially folded. In this mode, video content appears on top while details about the cast are displayed on the bottom portion of the display.
Productivity and Collaboration Tools on the Foldable
Apple states that productivity software will also receive special treatment on the new hardware. According to the company, Microsoft Word and Outlook will offer a “desktop-class” experience on the Duo.
Specifically, Word will place its formatting tools alongside an active document, while Outlook will display an inbox directly next to a full email view. Additionally, Zoom can display a video conference alongside shared content across the iPhone Duo’s inner screen.
Additional Optimized Applications and Real-World Testing
Other applications optimized for the Duo include Paramount Plus, NYT Cooking, Yelp, Lyft, and United Airlines. Users looking for folding handheld entertainment can also check out software updates such as the one detailed in Delta can turn the iPhone Duo into your favorite folding handheld.
Not all experiences are entirely seamless at launch, however. As noted by reviewers testing the hardware, some apps deemed "optimized" for the device still exhibit minor bugs, highlighting the ongoing process of software adaptation for foldable form factors.
Launch Details, Pricing, and Availability
Apple announced that it is going to launch editorial collections for the iPhone Duo alongside additional app updates rolling out throughout the year. The device itself starts at $1,999 and launches on Friday.
Consumers hoping to purchase the foldable device should note that Apple has confirmed there will be limited quantities available on a walk-in basis at retail locations.
Sources
- The VergeApple will label apps that are ‘Made for iPhone Duo’
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