The Den Saves 10-15 Hours Weekly Using ChatGPT Work
Denver-based social club The Den Family Social is leveraging ChatGPT Work to manage administrative workloads during expansion, saving its small team 10 to 15 hours every week.

Streamlining Expansion and Administration
The Den Family Social, a Denver-based social club that combines hospitality, community, work, and play for parents and children, has turned to AI tools to manage its administrative load during expansion. Founded by Chandler Lipe based on her own transition into parenthood, the business aims to give parents elevated and inspiring spaces. Further details are available from OpenAI News in the original source material.
As the club began construction and pre-opening preparations for a second location, the small team faced mounting administrative responsibilities. According to details shared by OpenAI News, the business now saves 10 to 15 hours a week by utilizing ChatGPT Work, allowing staff members to stay focused on serving families while managing growth.

Accelerating Applications and Licensing
To open their second location, the team had to operationalize knowledge and context gathered from the first venue. By employing plugins connected to Gmail, Slack, and Google Drive, they enabled ChatGPT Work to gather and analyze cross-business information and propose practical next steps. While final decisions remain with human reviewers, planning has become faster, more organized, and repeatable.
This setup proved critical during the preparation of The Den's second liquor-license application. When an earlier hearing slot suddenly opened up, the club used ChatGPT Work to rapidly compile documents, identify missing elements, and format files correctly. A similar workflow is applied to time-sensitive grant opportunities, reducing application times from three days down to just two hours.

Enhancing Leadership Decisions and Financial Analysis
Leaders at The Den also utilize ChatGPT to formulate proposals and work through complex questions independently before presenting them to the broader group. Founder Chandler Lipe estimates that this approach saves approximately seven hours of exploratory conversations each week, sharpening her focus on direct decision-making.
Brooke, the club's Head of Programming and Partnerships, workshopped partnership structures with ChatGPT by analyzing past successes and failures to generate a comprehensive proposal for the leadership team. Meanwhile, General Manager Maia combined accountant reports with point-of-sale sales and inventory data to build a clear view of business operations, facilitating better inventory forecasting across both sites.

Boosting Productivity on the Move
To manage the travel time required between different locations and meetings, Chandler Lipe has begun incorporating ChatGPT Voice into her daily routine. Rather than returning to a desk with a growing checklist, she can talk through draft emails, capture meeting follow-ups, and organize fresh ideas while traveling, reviewing and sending the final work when ready.
Looking ahead, the club plans to explore Codex to develop custom systems. These anticipated projects include a member app for check-ins and class registrations, tighter integration among point-of-sale systems, and Slack alerts designed to connect team members across different locations seamlessly.

Sources
- OpenAI NewsThe Den frees up 10-15 hours a week to grow with ChatGPT Work