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UK Amazon Quick User Group Grows in 2026

The UK Amazon Quick User Group celebrated a strong 2026 with three quarterly meetups, over 150 attendees, and practical sessions focused on agentic AI and analytics.

UK Amazon Quick User Group Grows in 2026

Community Growth and Quarterly Momentum

The UK Amazon Quick User Group expanded its footprint throughout 2026, bringing together regional professionals to exchange knowledge, share best practices, and test capabilities through hands-on sessions. Operating as a collaborative forum, the community enables members to learn, connect, and innovate using Amazon Quick tools.

Since its launch, the community has hosted three quarterly meetups, drawing a total of more than 150 attendees. Fuelled by the potential of agentic AI and Amazon Quick, the gatherings focused heavily on practical applications rather than standard slide decks, allowing participants to build and experiment directly within provisioned sandbox accounts.

Hands-On Workshops and Practical Innovation

Across the 2026 meetups held at the Amazon UK Corporate Office in Shoreditch, London, attendees spent real time building with the service. Participants created custom chat agents for their teams without writing code, tested desktop versions connected to local files and Outlook, and used natural language to generate working web applications.

The workshop sessions further explored process automation through dedicated components designed to streamline tasks and reduce time spent on research.

To tie these features together, attendees also worked with specialized chat assistants designed to connect to tools, access data, and execute actions on behalf of users.

Attendees at a UK Amazon Quick User Group meetup in Shoreditch, London
Image related to the report from AWS Machine Learning Blog · Source: AWS Machine Learning Blog

Event Evolution and Format Changes

The structure of the quarterly events shifted over the course of the year to accommodate growing engagement. While the first gathering centered on introductions and product demonstrations, the second introduced an icebreaker quiz alongside a focused workshop on automation workflows.

By the third quarter, organizers added a specialist panel, a group quiz, and a formal networking slot. This final addition responded to attendees naturally staying behind after scheduled sessions to continue discussions, transforming the events into active working groups.

The UK Amazon Quick User Group leadership team
Image related to the report from AWS Machine Learning Blog · Source: AWS Machine Learning Blog

Customer Success Stories in UK Industries

Real-world customer deployments remained a cornerstone of the user group agenda throughout 2026. At the first meetup, Sofia Bourika's team addressed a critical visibility gap for mobile train and station managers at Arriva UK Trains by building dynamic, role-based dashboards and automated pixel-perfect reports.

During the second quarterly event, used-car retailer Carsa tackled foundational data definitions. Tobi Daramola's team established a single governed data layer, eliminating redundant dashboards and boosting customer satisfaction scores by 10 percent within 30 days.

Scaling Automation and Future Outlook

The third meetup shifted focus toward advanced automation and agentic workflows. Propulse Lab, a Swiss operating system for B2C subscription businesses handling one million support tickets annually, deployed a multi-agent AI pipeline.

According to Guirec Lecointre, growth operations specialist at Propulse Lab, the implementation reduced request handling times significantly and automated 80 percent of routine workflows, allowing product managers to oversee the system without writing code.

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