Trump Announces AI Force and Seeks Rebrand for Industry
President Donald Trump plans to launch a new federal initiative to oversee the AI industry and is soliciting public input to rename the technology.

An Official AI Force
President Donald Trump announced his intention to create an "AI Force," a new government entity designed to oversee and support the development of the artificial intelligence sector. Comparing the initiative to the establishment of the Space Force, the president indicated that he plans to appoint an "AI czar" in the near future to lead this effort. This announcement comes as officials and industry leaders navigate [the recent debate around AI safety] in an increasingly polarized political environment.

Rebranding Artificial Intelligence
In a series of communications [writing on his social network], President Trump expressed dissatisfaction with the term "Artificial Intelligence," labeling it "ineloquent" and inaccurate. To address this, he has [posted a poll] on his social media platform allowing followers to choose a new moniker for the technology. The proposed options for rebranding include "Superior Intelligence," "Extreme Intelligence," or "Supreme Intelligence."
Dismissing Safety Concerns
President Trump has taken a firm stance against the calls to slow down AI development, framing current safety concerns as a series of "Democratic hoaxes." In [a post claiming] these anxieties are part of a broader political strategy, the president argued that critics have shifted their focus to AI after failing to successfully challenge the construction of regional data centers. This sentiment aligns with his remarks at a recent golf tournament where he suggested that there are "negative forces" attempting to stifle the industry's progress.
The administration's rhetoric stands in stark contrast to the growing discourse among AI researchers and industry executives. Recently, [an AI researcher said he was quitting Anthropic] over concerns regarding the existential risks posed by advanced models. Following this, the company's CEO, Dario Amodei, [Anthropic CEO Dario Amodei subsequently released a plan to “pace the frontier,”] which aims to manage the rapid development cycle of the technology.

Looking Toward Future Oversight
While details on the specific duties of the forthcoming AI Force remain limited, the president has emphasized that he intends to "cherish" and "watch over" the industry as it grows. The search for a new czar marks a transition in administrative leadership, as the previous czar, David Sacks, [stepped down as Trump’s AI and crypto czar] earlier this year to take on other advisory roles. The administration faces a complex landscape, particularly as cities and states grapple with the impact of large-scale infrastructure, with New York serving as [the first state to halt permits for large projects] related to data centers.
Sources
- TechCrunchTrump suggests rebranding AI with a new name, says he’s also creating an AI Force
- EngadgetNow Trump says he's creating an AI Force